THE FEE IS FREE
Most people didn’t know that personal injury lawyers don’t charge upfront. So we built a campaign around the word everyone loves: free.
Even though every firm does contingency-based billing, we made sure Morgan & Morgan got the credit. In 2023, it won the Golden Gavel for Best TV Ad.
100+ Deliverables
We sliced and diced this thing into every format imaginable—TV spots, social cutdowns, verticals, versions by state, versions by vibe. The Fee is Free ran everywhere, for everyone.
credits
Client: Morgan & Morgan
Creative director: Carlos Wigel
Producer: Matt Sausmer
Post producer: Ari Silman
Color: Company 3
Post house: Final Cut