MISS MORE
How do you tell people they’ll get more with a lawyer? You turn that truth into a person. Meet Miss More: bold, memorable, and statistically on point.
An Icon in Heels
We created Miss More to embody the message—witty, sharp, and styled like she means business. She didn’t just say “you’ll get more,” she was more.
Story First
The story came first: a character who sticks. But yes, she’s based on a real stat.
People with lawyers get 3x more from injury claims.
National Impact
Aired in over 90 markets nationwide. Won Best TV Ad from the Golden Gavel Awards. A legal campaign people actually remembered.
credits
Client: Morgan & Morgan
Creative director: Carlos Wigle
Producers: Ari Silman and Matt Sausmer
Color: Company 3
Post house: Final Cut