TRUE STORIES
A nationwide campaign built to rebuild trust. In an industry often met with skepticism, these unscripted mini-documentaries gave personal injury law a human face. The work earned back-to-back awards and helped shift how the public sees the field.
truth builds trust
Over 50 real clients were interviewed across 18 cities. The suit and tie lawyer trope was ditched in favor of raw conversations and real emotion—stories that felt like people, not pitches.
200+ deliverables
Each story was edited into multiple formats for TV digital and social. More than 200 unique assets were created to reach audiences where they actually are.
Real results
With 15 million spent annually on media, this series became a cornerstone of the firm’s marketing and played a key role in its rapid national expansion.
credits
Client: Morgan & Morgan
Producer and Director: Ari Silman
Associate Producer: Annabelle Kayye
Production Companies: Craft Motion Films & Fly’in Productions
Awards: Two-time Golden Gavel Award nominee for Best Client Testimonials
